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A/B Test Engine

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A/B TEST ENGINE

TEST SMART
SHIP WINNERS with
MERGE & MARKET

Our mission is to replace guesswork with simple experiments that move the number you care about sign-ups, leads, or sales. We design focused variants, run clean tests, and roll out what works.

Our vision is a steady testing rhythm: small, confident changes headline, hero, form, offer measured with real traffic and documented so wins compound over time.

A GOOD TEST IS SIMPLE, FAIR, AND EASY TO SHIP, THEN THE DATA DECIDES.

  • Clear hypothesis you can say in one line

  • Minimal change, max signal (one variable at a time)

  • Real-traffic fairness with clean split and tracking

  • Confidence you trust before declaring a winner

WINNERS, NOT OPINIONS

We pick the bottleneck, build a clean variant, and let traffic choose. You get a short report, the winning version shipped, and the next best test queued.

Let’s Talk

We log every test, what changed, who it was for, and what it did, So your team learns fast. Over time, this playbook becomes your advantage.

SIMPLE TESTS

CLEAN SPLITS

REAL RESULTS

HIGHER CONVERSION

LESS GUESSWORK

SHIP WINNERS